Online Content Marketeer copy copy copy

Job description

When you overflow with creativity

Are you a creative, driven and experienced content marketer? We want you!


About Optiply

Optiply is a fast-growing company that supplies smart purchasing software mainly to webshops and wholesalers in the Netherlands. It is Software-as-a-Service where clients have a monthly subscription to the same system which is continuously developed. Our customer base consists of more than 300 webshops that vary from small starting companies to companies with hundreds of employees. We currently have almost 25 colleagues from different countries with whom we continuously work on further automating and optimizing the purchasing of our clients.


Job description

It is not difficult for you to get into the head of our target customers and create appropriate texts and images that meet the needs of our (future) clients. As a Content Marketer you are responsible for writing blogs, e-mails, social media, PR and website pages. By measuring the correct data, you know which content belongs where. Together with the Marketing Manager you ensure an increasing Google ranking. Your magic is not only visible in text, but also in the images you create. With the content you have created, you know how to achieve the inbound lead targets of our marketing team.


This is what you’ll be doing:

  • Draw up and implement a content strategy and content planning;
  • Mapping the target group and adjusting the content accordingly;
  • Writing blogs, whitepapers, email, website pages, PR posts, success stories and more;
  • Managing social media channels;
  • Producing visual content in Optiply style;
  • Support in the strategy and implementation of offline events;
  • Monitor, analyze and adjust posted content;
  • Performing On and Off page SEO work for better findability;
  • Using various forms of email marketing with the aim of converting leads.

Job requirements

This is who we’re looking for:

  • You have experience in the field of (B2B) content marketing;
  • Writing unforgettable articles makes your heart beat faster;
  • You are creative and come up with original perspectives;
  • You are innovative, take initiative and think outside the box. You like speed and dare to take a risk every now and then;
  • You have the ability to immerse yourself in our target audience;
  • You like to work in a small fast-growing company where you see the results of your work every day;
  • You know how to use Adobe programs to translate Optiply into images;
  • You write flawlessly in Dutch and English.


This is what we offer:

  • Good salary, training and career opportunities;
  • Unlimited vacation days;
  • A beautiful workplace at one of the most beautiful locations in Amsterdam;
  • Lots of freedom to organize your working day yourself;
  • Do something different every single day;
  • A nice team that always makes you come home with a smile;
  • A sick Friday afternoon drink with a Vondelpark(Central Park) view.